How to Choose a Venue for Product Launch

When choosing a venue for a product launch or brand activation there are a few key features that event planners tend to look for. Selecting the right venue for your event can make all the difference. Here are the features that we believe venues must-have to ensure your brand and products shine!

Location 

You’ve probably already considered this. The venue location is one of the most important parts of planning an event, especially for wedding venues. A good venue should have public transport, and a parking space nearby. For a local event, you may be looking for a venue within a reasonable distance from most attendees’ homes or places of work. If many attendees will be traveling from out of town, a venue near the airport or their hotels will be beneficial. Other than that, making sure that the venue location is suitable for the event you are organizing. Because you surely do not want to have a big event in a small venue.

Blank Space / Clean Space

A blank canvas venue / clean space offers endless opportunities for branding. It’s free of distinctive embellishments and decorated in neutral colour tones. This allows you to decorate the space with your brand. Project onto the walls, use removable stickers or simply allow the props and products you bring into the to “pop” against the neutral background.

Natural Light

Natural light is a must for daytime events and for pre-event photography shoots. The more natural light the better! Natural light is said to increase productivity, energy levels, comfort, calmness, and health. It’s true – when you’re exposed to natural light, you can feel the difference! No one can deny the appeal of natural light in architecture and design. A room or even the complete venue takes on a whole different feel when natural light is involved. Being able to see the sunshine streaming in through huge glass windows or doors will give your event an otherworldly atmosphere that guests will appreciate and enjoy.

Ability to Black Out

Whether your event is held during the day or evening, in order to optimise for projection and production elements, a venue should be able to block natural daylight or any external light.

Car / Vehicle Accessible

If you are planning for a car launch, car accessibility to a venue is crucial. Metal Bees studios are car accessible photography studios. Metal Bees studios allow cars to be driven into a venue as a display.

Conclusion

If you’re looking for the best event space rental in Kuala Lumpur or Petaling Jaya, Metal Bees will definitely be your first choice. No matter if you’re planning for a wedding venue, photography studio rental, production house or party space rental, Metal Bees will be able to provide you a good experience for event space rental. Contact here to learn more.

Read more: 12 Top Wedding Planning Tips